![]() We’re not statisticians, but we’re also not taking every infographic we see as fact. ![]() I suspect that my followers are much more sophisticated than Tom may think. My last blog post actually pointed this out… where an infographic on Youtube killing TV was put into question. Infographics aren’t great at providing answers, but infographics are great for learning to ask better questionsĭare I say that a bad infographic may actually be more productive than a great one, because it raises these types of questions and conversations. Social media data isn’t great at providing answers, but is for learning to ask better questions. All of the data supplied in analytics requires scrutiny and deeper digging to find opportunities to improve your online marketing performance. In my opinion, if cringeworthy infographics are doing us a disservice, then analytics applications must be pure evil. An infographic that provides data on social media timing should never be seen? Hogwash.Īn infographic on social media timing raises awareness that the timing of your tweets could impact the level of participation in social media or could maximize the audience you are reaching. But I do take offense that this is somehow a disservice when content providers push this information out. I don’t necessarily disagree with Tom regarding the quality and depth of the data, causation and correlation, and resulting imagery that infographics provide. Not only that, there are so many other variables involved that the infographic is literally meaningless: ![]() One example Tom provided was the infographic below… where the artist took liberties to swap the sizes (ouch). (Note: I didn’t record or take too many notes during the keynote, so I hope my post here represents his message coherently). Tom doesn’t believe they’re being used for their key purpose – disseminating data in a graphical format that is easy to digest. Tom’s issue is that infographics are being used to deliver content and folks are forcing them – sometimes on a deadline. Social Media Marketing 101 | Martech Zone
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